Courses for SEO specialists
Hands-on technical courses for SEO specialists
This platform is for SEO specialists who want the technical skills the job now asks for. We teach Python, Regex in Search Console, and Google's advanced search, and we keep adding courses. Every lesson explains one tool with simple, real examples, and then you use it yourself.
The rock didn't break at the last drop. It broke because of every drop before it.
What you'll learn in the Python track
- 1
The basics
Available nowVariables, lists, dictionaries, conditions, loops and functions, then reading CSV and Excel files and analyzing them with Pandas.
- 2
Site audits
Write code that requests a site's pages, reads status codes and HTML, and checks robots.txt and XML sitemaps.
- 3
Data analysis
Analyze internal links and page text, group keywords into clusters, and find content gaps.
- 4
Your data
Pull your data from Search Console and analytics tools through their APIs, and build reports that update themselves.
- 5
Automation
Build checks that run on a schedule, automatic site audits, and reports that reach you without you running them.
Why technical skills are now part of an SEO's job
The bigger a site gets, the more data and tasks you can't handle by hand. You're not looking at ten pages or a short keyword list. You may need to check thousands of URLs, clean large exports, compare several data sources, and repeat the same analysis every week.
That's where Python helps you handle the data and automate the work, Regex finds the patterns you can't pull out by hand, and AI tools take on bigger parts of the job. But getting value from these tools takes real understanding, not copying ready-made code or prompts.
So the courses don't start from the tool. They start from a problem you face in SEO. You learn the part you need to solve it, see the result, understand what happened, and apply it yourself before moving on.
The platform started in Arabic, for SEO specialists who had no practical material in their own language. The English edition brings the same courses to everyone else, adapted with examples that fit, not translated word for word. Most of it is free.
Available courses
Practical skills to keep your SEO work ahead as AI changes the job.
Regex for Google Search Console
Every Regex symbol you need for Search Console filters, then using them to split brand from non-brand queries, pull out questions, comparisons and long-tail queries, analyze site sections, and finish with a full analysis project from question to decision.
- site:
- only this site
- "…"
- this exact phrase
- -
- leave this word out
Google Search Operators
Google's advanced search operators with real examples: quotes, exclusion and OR, searching inside a site with site:, intitle vs allintitle, inurl and intext, finding PDFs with filetype:, searching by date, combining them for real SEO tasks, and editing the search URL yourself.
Coming soon
ChatGPT for Work: The Complete Guide
How to write a clear request, pick the right model, organize your work into projects and files, use web search and connected apps, build Skills, and hand ChatGPT long and recurring tasks, then put it all together into a system of your own.
Working with Claude
Using Claude for analysis, writing and long tasks, and when it fits your work better than other tools.
Google Analytics for SEO
Reading organic traffic in Google Analytics, and tying what you see in the numbers to what changed on your site.